A commercial distribution agreement was concluded between a well-known Italian company, part of a group operating in the wine-growing and fruit-bearing sector, and another well-known Chinese company for the purposes of selling the Italian products online in China.
The collaboration between the two originated thanks to the interest shown by the aforementioned Chinese company’s leadership, who were favourably impressed with the products marketed by the Italian company, and who expressed their willingness to introduce and distribute their products also in China.
Following a meeting between top management of the two companies, two commercial proposals were drawn up that requested the professional expertise of our law offices and for which an ad hoc working group was created.
Both of these agreements were approved by the well-known Chinese company that signed the partnership between the two business groups, followed by the distribution and marketing of the Italian partner products - the first winery in Italy to sell its products on a Chinese commercial online site.
The agreements are still in effect.
Case studies
